What are the functions of a marketing plan?
What are the functions of a marketing plan?
发布时间：2025-08-14 06:20:11
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答案：Marketing plans generally do a number of important things, such as to (1) state or restate the organization's mission; (2) assess a brand's current marketing situation and identify factors, both within the company and in the environment, that may help or hinder achieving marketing objectives; (3) present clear, measurable, time-delineated marketing objectives; (4) describe strategies that will be used to achieve marketing objectives with specific target markets; (5) describe tactics or action programs for implementing the marketing strategy; (6) explain how the effectiveness of the marketing efforts will be evaluated; and (7) propose a budget for marketing activities.
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